At Direct Pro Audio, we believe that understanding what our customers want for products, services and information is an important part of building an interesting and useful online environment. We've designed our site with this belief in mind, and we've created this privacy statement so that you have easy access to information about our privacy practices.
Direct Pro Audio is committed to providing quality goods and excellent customer service. At directproaudio.com, our goal is to provide an experience that is unique to the dynamic capabilities of the World Wide Web.
Part of achieving this goal involves working with information that helps us understand what customers want when they visit directproaudio.com. We do this in two ways. First, we analyze customer information in aggregate - that is, we collect information about thousands of site visits and analyze it as a whole. This information, centered on how customers navigate through the site and place orders, is in the form of "clickstream data". In this kind of study, we look for trends among many visitors to directproaudio.com rather than analyze information about any individual customer.
Second, we may use information gathered during your visit to help customize our communications with you. For instance, if you choose to view or buy a loudspeaker at directproaudio.com, we might offer you a link to related products the next time you visit us online.
In the end, we hope to tailor our communications with you to fit your needs - so that you receive more of what you want from us and less of what you don't want.
The two following sections, Information you provide us and Cookies - what they are and how we use them, provide more details about information we gather at directproaudio.com.
In several areas of directproaudio.com, we ask you to provide information by filling out and submitting an online form. Following is a list of the information we request and details on how we use this information.
Checkout: We ask for your name, address and contact information so we can send you your order, and so we can contact you if we have a question about your order. We ask for credit card or other billing information so we can fulfill your order, and so we can provide this information to the company who process your credit card payment. We do not share any other information with third parties. We do not share or sell email addresses.
The Direct Pro Audio ENewsletter: We ask you to provide an email address. We use this information only to send the ENewsletter to you. We do not share or sell email addresses.
Personalizing your experience: If you've created an account at directproaudio.com or ordered online from us before, a cookie allows us to provide you with information we think you may be interested in, based on items you've previously viewed on directproaudio.com or purchased from Direct Pro Audio.
Shopping and checkout: If you've logged in after creating an account at directproaudio.com, the cookie enables us to fill in the forms with information you have provided us before. This enables you to check out much faster. The cookie also helps us to understand how our customers navigate through and use directproaudio.com, enabling us to measure the site's ease of use and effectiveness and to better target our communications to you.
Because we rely on cookies to make the shopping experience easier and more tailored to your needs, your browser must be set to accept cookies before you can place an order at directproaudio.com.
Information we do not collect
When you visit our site, we do not collect your name, email address or any other personal information unless you provide it to us.
After you place an order on our site, you will receive an email confirmation and, in most cases, an email with package tracking information.
We send the Direct Pro Audio newsletter, our email update on sales and products, to subscribers and occasionally to other customers who we think might be interested in receiving this information. Unsubscribe instructions are included in each edition of the email.
We do not sell or share email addresses with other companies. We may input your email address to the FedEx system to send you an automated tracking email.
We do use email as a means of receiving feedback from our customers, and we encourage you to email us with your questions or comments. We read every email we receive.
Links to other sites
Occasionally we provide links to other sites we think you will enjoy. These sites operate independently of Direct Pro Audio and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit.
Information we do not share with others
Direct Pro Audio does not share, sell or trade email addresses, names, or postal address. We do not contribute to or participate in shared or cooperative databases, which give other companies access to your personal information. We do not release credit card or financial information for use by other companies. For both privacy and security purposes, all transactional information communicated between customers and our Web site is transmitted in an encrypted format, and all credit card information is stored in a highly secure computing environment.
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Direct Pro Audio
4018 South 108th Street
Omaha, NE 68137
Updates to our information practices
We're always looking for ways to improve our site's features and services - and to improve the way we communicate our information practices. As a result, this statement is updated from time to time. We encourage you to periodically review this page for the latest information on privacy practices at directproaudio.com.